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Analytics Kieran Whelan Analytics Kieran Whelan

What is a Data Strategy? (AND Why Does Your Business Need It?)

A data strategy is a plan that helps businesses collect, manage, and use data to drive smarter decisions and improve operations. In today’s data-driven world, having a clear strategy is essential for gaining insights, optimizing processes, and staying competitive. Whether it's improving customer experience, increasing efficiency, or reducing risks, a solid data strategy can unlock new opportunities and growth.

In this post, we’ll explore what a data strategy is, how to build and implement one, and why every business should have one to stay ahead.

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Analytics Kieran Whelan Analytics Kieran Whelan

What is business intelligence?

With BI tools, companies can track performance, optimize operations, and identify new opportunities. Whether it's real-time reporting or predictive analytics, BI turns raw data into actionable insights. This guide explores how BI works, its benefits, the tools available, and how businesses of any size—small or large—can use BI to stay competitive.

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